The Amazon Factor: Low-Cost, High Potential Marketing
There's been a lot of talk lately about how Google is looking over its shoulder with trepidation about a looming threat to their search dominance. That threat is a competitor but no, it is not Facebook or Microsoft or even Yahoo. That competitor is Amazon.com. The largest e-commerce site on the web, Amazon.com now boasts over 300 million product searches per month!
The Perfect Traffic Source
Unlike Google, where a search is likely to be for information, Amazon searches are all about buying, to the tune of over $60 billion in sales per year! What makes traffic on Amazon.com even more impressive is the fact that it costs you nothing to compete for those searches. Competition on search engines like Google is fierce and keywords can go for as much as $100 per click, making it all but impossible for many to compete in particularly hot markets.
How You Can Partner with Amazon.com
While many internet marketers are familiar with Amazon.com's affiliate program, not as many are aware that you can actually sell products on Amazon. From physical products to e-books for Kindle, literally hundreds of thousands of products are sold - and can be sold by anyone - on Amazon.com For less than $40 per month you can open a professional Amazon Seller's ac un cot and list products for sale on the companies massive web site. In addition to the monthly fee, Amazon will take a percentage of sales - typically 15% - as a commission. The rest is pure profit, depending on your sales model.
Low Cost, High Potential Marketing
Given the profit potential, it is surprising how little it costs much to get started selling on the world's greatest online mega market. If you wish to sell physical products with the lowest possible capital outlay, find a product that can be drop-shipped and leave the stocking and fulfillment to a third party. Your only costs will be in how you decide to promote your product outside of Amazon. You can even take advantage of Amazon's "Fulfillment by Amazon" program wherein you can purchase products from suppliers and have them ship your inventory directly to Amazon's warehouses for in-house shipping to customers. You never even have to touch a single product!
For virtually no cost at all, you can go the e-book route and take advantage of the hot-selling Kindle marketplace. Here you can create and publish your own e-book product or obtain Private Label Rights to an existing product and sell it as your own. The market is virtually unlimited with Amazon reporting that e-book sales have now surpassed physical book sales. For the costs involved in selling products on Amazon.com, the return-on-investment potential is not only enormous, but also immediate!
By partnering your business with the Amazon.com brand, you will have access to millions of customers who are not only looking for what you have to sell, but are ready, willing, and empowered to buy. With the Amazon factor in your business model, the sky is truly the limit.
David Bland III is the author of The Named Truth Marketer, a blog that takes an honest, straight forward look at the field of online marketing from the viewpoint of the novice. David invites prospective entrepreneurs to register online, and new authors interested in guest blogging opportunities, to submit quality articles on the subject for consideration at http://www.tntmarketer.com/guest-bloggers.
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